Localising American innovation for Europe.
Brand positioning
Event strategy
Communications
Oshkosh Airport Products asked us to launch their first e-fire truck, The Striker Volterra - an electric vehicle set to dramatically change emergency response times.
As expectations for electric solutions grow in Europe, competitors strive to stand out. Directly demonstrating its engineering, the Striker Volterra’s ability to act and react in minimal time was the hero feature we put forward.
We responded by developing a pan European roadshow with tour dates that showcased the machine’s features to the max, both outdoors (behind closed doors) and online for all.
ELECTRIFYING RESPONSE