Wadi Safar is a most private and peaceful destination. Set deep in a landscape that’s carved by the passage of time, it was once a place of retreat for Riyadh’s visionary leaders, where, amongst the shade of dramatic rock faces, he found both respite from the bustling city and inspiration for new ideas.

BSUR created a brand strategy that reflects both preservation and a deep connection to the land.

The new development nestles respectfully within its surrounding. Immense plots immerse themselves in the landscape, each providing direct contact with elements and natural sheltering. At night, the private sanctuaries shine on the ground like constellations lighting the sky.

Invite-only residents and visitors will find in Wadi Safar a haven of peace where the land sets the tone of luxury to be experienced. Unparalleled service, open environments and design minimalism come together for Wadi Safar to leave a lasting impression.